![]() ![]() ![]() The rebranding of Montreign will not affect its ownership. Montreign is a wholly owned subsidiary of Empire Resorts, which also owns the Monticello Casino and Raceway in nearby Monticello. “It’s a recognized global, gaming and hospitality brand, and the announcement is going to have a lot of positive implications for our project and region as we are going to go out and leverage the strength and the global reach of the Resorts World brand,” Degliomini said. An entertainment village and golf course being developed on the same property also can use the names.Ĭharles Degliomini, vice president of Montreign developer Empire Resorts, said the Resorts World branding will provide international exposure for the facility. The licensing agreement grants Montreign the right to use the brand names “Resorts World” and “Genting,” as well as their marks and logos in connection with the marketing, sales, management and operation of the casino resort. The Montreign casino resort that’s under construction in Sullivan County has been rebranded as “Montreign Resort Casino, a Resorts World property.” ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |